Responsive Web Design
is a technique that allows a website to be reformatted based on the size of a user’s viewport (or screen size). The technique allows web developers the ability to establish rules that format a website according to available space. You may be familiar with the “pinch-to-zoom” gesture which allows you to zoom in on a particular section of a website while being viewed on a mobile device. With responsive design, instead of pinching to zoom, the content and layout will format accordingly so that particular gesture isn’t needed.Benefits of Responsive Design
There are two primary ways to establish mobile friendliness: separate mobile websites and a responsive website. Our mobile efforts are concentrated on the latter – and for good reason. With a responsive website, you’ll be making content changes through a single application as opposed to multiple platforms each serving one piece of the segmented audience. Simply login to the content management system and make the change and it will reflect across all platforms in real time.There’s additional hidden benefits in terms of maintenance of the website. Because a responsive site has a singular code base and a singular database, your long term maintenance costs will inevitably be more cost effective than the alternative.
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